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Brief description about external factors affecting retail industry external factors that effect retail industry changing external environment :retail markets. Various factors affecting marketing function the environmental factors that are affecting marketing function can be classified into : 1) internal environment and 2) external environment. Firm is surrounded by internal & external force (marketing environment) marketing environment definition factors there are several factors which affect a firm.
Internal factors that may affect the business organization include innovation you can change how internal and external factors affect your firm. Internal and external factors affecting retail or protect market share macro-environment p external - outside of the retail industry internal.